|Marketing Matters can help to plan and coordinate your marketing activity across the following areas:
Marketing planning: this is key to success and is often overlooked as there is more focus on just getting on with the running of a business. Planning brings together the mindshare of people with the objectives of a business. Using a marketing planning process helps to ensure that you focus your efforts on areas with the maximum return and that there are sufficient resources available.
Lead Generation: Lead generation activity can either be targeted to identify new business or to expand current business. The selection of databases and lead generation tools as well as results mechanisms are all key parts of the process.
Social Media: social media now forms a large part of many marketing campaigns and includes blogging, and incorporating Twitter, LinkedIn, Google+ and Facebook.
Online: This can take the form of advertising with banners and CPC as well as making sure your website is optimized and used effectively.
Web design and analytics: Websites are the first place a potential buyer is likely to look for information and can play a major role in your marketing.
Events: Events are great for meeting people face to face and can include customer seminars, sponsoring exhibitions and conferences and web-based activity such as webinars.
PR: The value of PR should not be understated as an awareness tool to support other marketing activity. It also allows you to establish and develop relationships with the press and analysts.